Farzad Minoo Damania (Career
Counsellor and Founder - Career Nurturer) talks about making a
career in field of visual merchandising in India.
The newspaper article was published in
Afternoon DC Newspaper on 18th March 2015, on the topic: “Visual
Merchandising – Career for the creative minds!”
Article Title: “Visual
Merchandising – Career for the creative minds!”
Article Date: 18th March,
2015
Article on: Afternoon DC
Newspaper
Article Author: Farzad Minoo
Damania (Career Counsellor & Trainer in Mumbai)
 |
| Career in Visual Merchandising in India |
Here is the article transcript:
We all love to shop in malls and retail stores
during weekends and during festivals such as Diwali, Christmas, New Year and
wedding seasons. While shopping, you will come across wonderful attention
seeking outdoor and indoor props, window displays and mannequins. Do you know
who works behind these aesthetic displays? This is the job of a visual
merchandiser.
Visual merchandising has become an important
and integral part of fashion and retail business. Farzad Minoo Damania, Career
Counsellor at Career Nurturer, provides a detailed insight into the
upcoming and creative field of visual merchandising.
What is your job role?
As a Visual merchandiser you will have to
creatively present and display products and services to prospective customers
in order to enhance sales. You will be creating window and in-store displays of
products for retail shops and departmental stores. Your work will include conducting
research on current and future trends in lifestyle and design; and thus
implement new designs, props, accessories and techniques for improving store sales.
Since you are involved in the overall design and implementation, your job will
also involved physical activity in form of assembling and dismantling props and
mannequins. You could also be responsible for imparting training to store
employees on presentation and sales skills, how to think commercially and
achieve maximum sales and profitability. Thus your aim as a visual merchandiser
will be to compel the potential customer at your store to stop, look, and
finally buy your products.
What to study?
After 10+2 you may consider doing a Bachelor
degree program in fashion design or fashion technology wherein many institutes
offering this course incorporate concepts of visual merchandising and retail
management in their curriculum. Few of the courses that you may consider are: Bachelor
of Design in Fashion Communication by National Institute of Fashion Technology
(NIFT), Bachelor of Design in Retail and Fashion Merchandise by Footwear Design
and Development Institute (FDDI), PG Diploma in Fashion Business –
Merchandising and Lifestyle Retail by Pearl Academy, MBA in Fashion
Merchandising and Retail Management by Vogue Institute of Fashion Technology,
and Diploma in Visual Merchandising by JD Institute of Fashion Technology.
Do you have it in you?
You should possess a flair for creativity,
visual eye for minute details, instinctive feel for interior decor, design,
colour, lighting and strong spatial aptitude. You have to be a self-motivator
and should be able to concentrate and work creatively in a fast-paced
environment with tight deadlines. Having good technical drawing skills with
knowledge of computer-aided design software is always beneficial. Strong
communication and motivational skills to strategize sales targets with store
managers and business heads is also an important trait.
Where are the job avenues?
Shopping malls, retail outlets, exhibitions,
theme-based parties, hotel lobbies, weddings, boutiques, jewellery stores, and
online shopping portals – are some of the avenues of work for visual
merchandisers. The demand for visual merchandisers is on the rise in India, as
retailers are understanding the importance and significance of visual
merchandising as one of the most necessary tools to garner customer attention,
more footfalls, and thus more revenues and profits.
How much will you earn?
As a fresher, you could begin as a Visual
Merchandising Associate with salary of around Rs. 15,000 to Rs. 25,000 per
month. With experience and more responsibilities, you could reach to levels of
Visual Merchandising Manager or Director and earn around Rs. 30,000 to Rs. 50,000
per month. Later you could work as a Visual Merchandising Consultant to earn
higher income.
For career
counselling, aptitude tests and career guidance; contact Career Nurturer on
9833971773 or visit www.careernurturer.com
Best Regards,
Farzad Minoo
Damania
Career
Counsellor, Psychotherapist & Trainer
Founder -
Career Nurturer
Mob:
9833971773
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